Ah-ha. My neck of the woods. And my fav tackle shop while I was growing up. We used to ride our bikes there to check out the latest tackle - and in fact that is where I first laid eyes on the then unique all-black Newell 220. I well remember Lon Jr asking my opinion, and I told him what the heck, its ALL plastic. His response - "What else would they make it of." Of course this was decades before the Trinidad came out, so for his time, Lonnie Jr was right.
Anyway, Lon Wanser's shop was one of the top shops of its time here on the South Shore. It was the old man, Lon Sr, that started it up and for whom the bay cut is named.
Great place for crabbing, kingfish and in years long past, winter flounder. It lead from the Bulkhead Drain down to the State Channel, east of Zach's Bay eastern-most entrance. You could take that shortcut to circumvent the slow crawl of traffic from the 2nd Wantagh Bridge down to and past Zach's Bay. That was never a smooth ride on weekends, especially. So "the cut" got plenty of higher-speed traffic.
It was Lon Jr. that was the rod wrapper, and he made some very impressive sticks in his day. He used a mechanical loom to make those intricate butt wraps - the most complicated of their day.
Lon Jr, actually love Golf much more than fishing and when his father passed away, he was tough to locate around the shop - usually on the Links, I guess. He would leave his wife in charge of the shop - which I and many others frequently felt that she really resented being stuck there.
The shop carried on for several more years and then Lon and his wife shut it down, pulled up stakes, and moved to Maine - where he purchased a very nice bed and breakfast - which he still owns, or so I'm told.
best, Lep