I spent 30 bucks to sign up for the ride, so did 4,000+- bikers.All of that is or should be charitable monies. Plus I bought a $20 t-shirt, no clue what % of that sale actually goes to charity, I sure a bunch.
Lighthouse HD sponsers and donates along with others who donate time and effort. You would have to be on the inside to know the totals.
That is also not including the sponsorships for the miles. I was talking with one of the guys I rode with last year, who's boss sponsored him for $10 per mile! Plus he had a bunch of others that sponsored him for anything like 0.25 up to $10.00 per mile. He made over 5 grand last year for the ride.
He got some kind of special prizes for it, a jacket, his picture with Dee.
One of the things about March of Dimes (Charity behind the ride) is that most of the donations get to the cause. That (and having 2 pre-mature born children) is why Dee is the Chairperson for this ride.