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Nor'east Announces Record Website Audience
December 19, 2006

Contact: Rob Pavlick
631 863 0170 ext.28
[email protected]

SMITHTOWN, NY – Nor’east Media, publisher of Nor’east Saltwater magazine, announced today that their highly interactive website,, has reached a new record of 50,000 registered members. This record amount of internet traffic has solidified as the most visited site for saltwater fishing information in the northeast. Users continue to visit the site in mass amounts for local fishing reports from Nor’east editors, fishing conditions, feature articles, vendor information, and the widely used user posting section.

“Our consistently high web traffic is a result of Nor’east’s commitment to saltwater content focused on local waters,” said George Scocca, publisher and founder of Nor’east. “Fishermen are looking for information on conditions and techniques for their area, and they can find this information either from our reports or on the user discussion boards.”

The user discussion boards see thousands of posts a day, with registered users posting their own reports and discussing everything from tackle to hot spots. A majority of these members have signed up to receive a daily e-mailed fishing report from Nor’east, making it the most subscribed to e-mail newsletter for saltwater in the country. Furthermore, the Club, an exclusive content subscriber section, has 3,000 paid subscribers.

Users are not only searching for fishing information but shopping for their next saltwater purchases on In a user survey conducted on, 82% of users responded that they use to make purchasing decisions and 55% said the site is their only source of saltwater fishing information. This loyal following of is the reason the site has over 300 current advertisers.

About Nor’east Media
Nor’east Media is the leading provider of saltwater fishing information to anglers in the northeastern United States. Nor’east Saltwater, established in 1990, is a weekly print magazine that provides anglers with detailed fishing reports, feature articles, and fisheries management updates for their area., with over 600,000 visitors per month, is the leading online saltwater fishing resource. Visitors of can read the magazine online, post their own fishing reports, search for local vendors, and access additional fishing analysis in the subscriber section. Nor’east Media also runs the Triple Crown Tournament Series, the largest saltwater fishing tournament in the northeast, with over $100,000 in prizes awarded annually.

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